As news of the gag order on government agencies and suspension of funding for projects at the EPA and other federal science offices spread, the scientific community began to respond. In less than 24 hours @marchforscience went from 100 followers to more than 50,000.
What began as a small idea mirroring the previous Women’s March and other Dc protests soon became a real-time example of technical communication as collaborative ecology.
Everything from the website to the logo was suddenly being crowd-sourced, and requests to get involved and to organize sister marches across the country quickly began to overwhelm initial organizers. Over the last 72 hours http://www.scientistsmarchonwashington.com/ became a hub for organizing the event, and twitter and Facebook continue to be a place where discussions about logistics, logos, audiences, and permits are played out in real time.
My favorite example of rhetorical ecology comes from a Facebook thread about the newly developed logo for the Washington DC March:
The comments on this Facebook post show an evolving discussion about this logo, variations, questions, offers for design help, and alternative versions being generated by the large audience invested in this project.