Posted in Rhetorcial Ecologies

Rhetorical Ecology in the Real World

Indies, Hipsters, and Weirdos Everywhere

Rhetorical ecology plays a huge role in our everyday lives. Rhetorical ecology often shapes how we feel about a certain place or certain company. I grew up in Washington State and lived in Los Angeles for the past six years. These two places house two of the most “artistic” and/or “hipster” populations possibly in the world. Check out this link for a list of the “hippest” U.S. cities: http://www.infogroup.com/defining-the-hippest-us-cities

Seattle, Portland, and Los Angeles are three places I know well which use rhetorical ecology as a way to draw a certain type of person into their communities. Portland for example uses the “Keep Porland Weird” slogan, which we are now all very familiar with.

 

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In Los Angeles there are certain neighborhoods which are known as “hipster” such as Los Feliz. The draw to encouraging this kind rhetorical ecology labeling is that you draw a specific audience to a specific area. This is a great marketing strategy as it gives “hipsters” and “weirdos” a map of where they need to go to get things that are specifically designed for them. Another example of this is a popular Los Feliz bookstore’s Twitter account description: “Indie Bookstore in Los Angeles. What a neighborhood bookstore should be. Tweets by several staffers.” To see their entire twitter page go here: https://twitter.com/skylightbooks. Here they not only label themselves as “Indie” but also tell you that this is how a bookstore should be, therefore using rhetorical ecology to persuade it’s chosen audience.

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